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Street hawkers in Rio de Janeiro
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Alexandre
 

Alexandre is in the mid 40ties and lives together with his partner Dona Beni and her two daughters Gabriela and Barbara in Laranjeiras, a middle to upper class neighbourhood. His subsistence he gains by selling old vinyl records. Dona Beni is housewife, but also betters the finances by working part-time in a bakery and provides additionally filled salty pastries to a pub close to their flat.

For a street hawker Alexandre earns above-average, standing out through his professional business concept. Because of his pre-selection, he only attends a certain musically sophisticated target audience, mainly musicians, music students and lovers of rare vinyl records. Furthermore he set up a big number of regular customers thanks to the high quality of his records. These customers come from all over Brazil and many even from abroad, because of his strategically favourable point of sales, where also many mainly culturally interested tourists pass by. Thanks to his business he also got to know a lot of musicians personally and formed friendships with them. They recommend him.

Alexandre buys his ware in charity second-hand stores, from other street hawkers or from homeless. The records are mainly stored in a big depot in downtown Rio de Janeiro. There he only picks up already destined or ordered records. At home he prepares them by cleaning them and repairing or changing the covers; He inspects them for damages, packs them into plastic slipcovers and calculates their prices.

 
 

Alexandre and his family

If you yourself are lover of rare vinyl records and are maybe planning holidays in Brazil, I would be into to arrange contact with Alexandre or to pass on your order.

For more about residence, ware purchase and points of sales see >>> interactive city map.